HDMI Licensing Administrator (HDMI LA) has been managing licenses for the well-renowned High-Definition Multimedia Interface (HDMI®) since its first specification was released in 2002. The company licenses the HDMI specification, the standard-essential patents (SEPs) surrounding it, its copyright, and trademarks all in one package – making it slightly different from the traditional patent pool.
The organization is headed up by CEO, Chairperson, and President Rob Tobias (whom we interviewed last year: April 10, 2025 ip fray article), and Trudi Bordi, who was appointed Chief Licensing Officer in May. Over her 18-year tenure with HDMI LA, Ms. Bordi held several royalty and audit leadership roles, up to Vice President of Licensing, during which she built a team from the ground up and navigated the company through hundreds of licensing and settlement negotiations.
It was definitely a challenge, coming from a background in finance. Before joining HDMI LA, Ms. Bordi was senior lead of credit and collections at Macrovision Corp (now under Xperi) from 1999 to 2008, and Electronic Data Interchange (EDI) Project Manager at Contour Software for five years before that.
In an exclusive interview, Ms. Bordi sat down with ip fray to discuss what she hopes to achieve as Chief Licensing Officer, the company’s first IP infringement litigation in decades, and how she fosters trust in her licensing team.
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